1, Market analysis
Morocco is a geographically important, politically stable, and economically diversified country with enormous potential for its foreign trade market. The following is an analysis of the Moroccan foreign trade market:
Trading partners: Morocco's main trading partners include the European Union, China, the United States, and India. The European Union is Morocco's largest trading partner, accounting for over 60% of its export market.
Export commodities: Morocco's export commodities mainly include electronic products, clothing, food, and footwear. Electronic products and clothing are the main export commodities, accounting for the majority of the total export value.
Imported goods: Morocco's imported goods mainly include machinery and equipment, automobiles, petroleum, and chemicals. Petroleum and petrochemical products are the most important imported goods, accounting for a considerable proportion of the total import volume.
Free trade agreements: Morocco has signed free trade agreements with many countries and regions, including the United States, the European Union, Türkiye, etc. These free trade agreements provide more opportunities and convenience for Morocco's export market.
Investment environment: Morocco has political stability and relatively complete infrastructure, and as a destination for cross-border investment, it has attracted numerous multinational companies. At the same time, the Moroccan government is actively promoting reforms to enhance the competitiveness of the business environment.
2, Humanistic characteristics
1. Language: The official languages of Morocco are Arabic and Tamazight, with Arabic being the most commonly used language and spoken by the majority of the Moroccan population. In addition, French and Spanish are also commonly used in business and government, as Morocco was once a colony of France and Spain. English and French are also widely used in the tourism industry.
2. Moroccan personality traits: Moroccans are usually very friendly, enthusiastic, polite, respectful of others, value family and religious beliefs, and are also humble, patient, and calm in facing challenges.
3. Social platforms: WhatsApp, Facebook, Instagram, snapcha, TIKTOK Tiktok.
4. Major festivals in Morocco: Ramadan: During the Muslim month of Ramadan, the most important religious festival held nationwide in Morocco, people fast during the day and have family meals and social activities at night. Eid al Fitr: celebrated on the first day of the month following the end of Ramadan, marking the end of Ramadan and the arrival of the new moon. Ashura: an Islamic Shia festival where people usually engage in prayer and ritual activities. Throne Day: celebrated annually on July 30th to commemorate the coronation of the king, with celebrations taking place across the country. Royal Birthday: Celebrating the birthdays of the King and other members of the royal family. Independence Day: Every year on November 18th, Morocco celebrates its independence from French colonial rule, with celebrations taking place across the country.
III Current mainstream e-commerce platforms in Morocco:
1. Jumia.a: Jumia is one of the largest e-commerce platforms in Africa, offering a variety of products including mobile phones, televisions, home goods, fashion, and more.
2. Avito.ma: Avito is a C2C e-commerce platform where users can post second-hand products or purchase products posted by others.
3. Hmall.ma: Hmall is an e-commerce platform dedicated to home furnishings and decoration, providing various furniture, lighting fixtures, kitchen supplies, and more.
4. Vendo.ma: Vendo is a B2B e-commerce platform primarily aimed at merchants and suppliers, providing wholesale and retail services.
5. AliExpress.ma: Alibaba's AliExpress also has business in Morocco, providing various products including mobile phones, computers, fashion, beauty, and more.
4, Official trade information website of Morocco 1. Moroccan Export Promotion Center (CEX) official website: http://www.cex.ma/ . 2. Moroccan Investment and Export Development Agency (AMDIE) official website: https://www.amdie.ma/ . 3. Official website of the Moroccan Chamber of Commerce (CCIS): http://www.cciscasa.org.ma/ .
