The United States is one of the largest economies in the world, with a huge annual volume of commodity trade. In 2017, the total retail sales of consumer goods in the United States reached 5756.4 billion US dollars, once again ranking first in the world, with a year-on-year increase of 4.2%. As the world's largest consumer goods country, the US consumer goods market exhibits the following five characteristics:
The US market has a large capacity
The per capita annual income of the United States is more than 30000 dollars, with strong consumption ability, strong consumption awareness, and the habit of consuming ahead of schedule. Americans update consumer goods at a fast pace, and many daily necessities have been used for less than a year. In addition, the labor cost in the United States is high, and the daily consumer goods needed in the market mainly rely on imports, with a considerable demand for imports, such as clothing, shoes, bags, gifts, small appliances, as well as furniture, bedding, lighting fixtures, stationery, tools, kitchenware, tableware, etc. Many of them are imported, and this trend is still on the rise.
Strong market acceptance in the United States
The United States is an immigrant country and a melting pot of ethnicities, with the majority of its 280 million population consisting of immigrants from different countries and regions. The diversification of the US population structure determines the diversification of the consumer goods market. Immigrants in the United States are accustomed to using their own ethnic and traditional products, as well as being curious and curious about products from other ethnic groups around the world. Therefore, American consumers have a strong acceptance of various products in the market.
Sound market regulations in the United States
The market economy in the United States is relatively mature, and the government has few restrictions on the scope and mode of business of enterprises. However, there are very detailed regulations and license requirements for the import and export of products in various industries, as well as wholesale and retail, and law enforcement is very strict. Especially in terms of trademarks, environmental protection, safety, taxation, and labor. Therefore, business in the United States must be handled in accordance with the law. It is better to invite professionals to handle it. Do not apply the habits of Chinese Mainland. Enterprises engaged in trade in the United States need to hire lawyers as legal advisors and have accountants to assist with company taxation to avoid violating regulations.
The American market values quality, brand, and safety
The United States has very strict requirements for product quality, and the labels, packaging, and instructions of various products comply with the market requirements in the United States to clarify responsibilities. The most prominent among them are safety standards, such as electronic products must comply with UL standards, lighters must prevent children from opening and causing fires, toy parts must not fall off and be accidentally swallowed by children, and safety requirements for all types of food imports have become stricter. It is not allowed for some products to be labeled with medical functions at will.
Strong seasonal sales in the US market
The US consumer goods market has strong seasonality in demand for various goods, usually divided into spring (January May), summer (July September), and holiday season (November December). Every season has a seasonal sales climax. For example, Thanksgiving Day (the end of November) is the beginning of the winter holiday shopping season for Americans, especially Christmas, which is the annual sales peak season for American goods, usually accounting for one third of the annual sales. Hot selling products are the first choice for entering the US household consumer goods market!
