From January 5th to 7th, 2020, the 2020 Kotai Heavy Industry Business Fair with the theme of "Never forget the original intention, win the future with quality" was held in Qingdao. General Manager Yao Luting, Executive Vice President Li Jianxun, Deputy General Managers Li Shunzhou, Li Guoping and other company leaders, as well as representatives of key agents from all over the country, gathered together to analyze and judge the current severe market situation, and discuss the development plan of win-win cooperation in 2020.
In 2019, due to the impact of domestic and foreign economic situations, the number of national infrastructure projects decreased, and the development of the construction machinery industry became increasingly difficult. At the same time, the problems of low development quality such as industry innovation capability, core technology level, production of key components, proportion of high-end models, and supporting financial services are still very prominent. After four years of continuous rapid growth, the core driving force of the second round of growth represented by the demand for replacing old with new is gradually weakening. In the second half of this year, this impact gradually became apparent, with a significant decline in the sales of road rollers. Especially in recent years, some companies in the industry have adopted vicious and irrational price competition, causing great harm to industry enterprises, users, agents, and suppliers. Affected by this, after six consecutive years of growth, the sales of Kotai road rollers have also experienced a certain degree of decline this year. Nevertheless, Kotai rollers still hold a place in the market and are representative of high-end fully hydraulic rollers in China.
General Manager Yao Luting stated in his speech that the development of Kotai Heavy Industry cannot be achieved without the joint efforts of the company's management team and all employees, let alone the strong cooperation of all agent friends. In the future, Kotai Heavy Industry will specialize and refine its full hydraulic roller products, expand the market with high-quality products, and enhance brand competitiveness. In 2020, Kotai Heavy Industry hopes to work hand in hand with its agents, gather momentum and seek a brighter future together.
Vice President Li Shunzhou reviewed and analyzed the market situation in 2019, and analyzed the marketing and business policies for 2020. He pointed out that in 2019, Kotai Heavy Industry encountered unprecedented difficulties, and expressed gratitude to the vast number of agent friends for not abandoning us and working together with Kotai through storms and shared responsibilities. In the future, Kotai Heavy Industry will further enhance its brand value and industry influence in various value chain links such as research and development, quality, and marketing.
Kotai Heavy Industry always adheres to the philosophy of "quality leads the future" and "product as the core, creating value for customers". At the meeting, Director Wang Tao of the Technology Center introduced the main sales models of the 2020 Kotai roller, as well as the highlights and technological innovations of the products, which aroused great interest from the majority of agents. Products are the core engine for the company to achieve growth. In the future, the company's products will strive to meet comfort needs, diversified needs, intelligent needs, and other aspects. We believe that Kotai Heavy Industry, which focuses on the field of fully hydraulic road rollers and continuously cultivates, will continue to bring more outstanding products to customers, walk at the forefront of the road roller industry with pride, and the brand influence will reach new heights!
At the welcome banquet, Mr. Yao and Vice President Li Shunzhou commended the top five agents in terms of sales in 2019. We hope that all agents will continue to strive for excellence, successfully achieve their 2020 regional goals, and take their careers to a new level!
This business conference specially invited Professor Liu Honghai, a doctoral supervisor from Chang'an University, to provide a special training on "Asphalt Pavement Optimization Construction Technology" for agents and company technical backbone. Professor Liu had in-depth communication and exchange with attendees from several aspects such as the importance of optimization construction, key problems to be solved, and compaction optimization technology. The attendees benefited greatly.
The journey of the new year has begun. We believe that Kotai Heavy Industry will work hand in hand with our agents and friends, never forget our original intention, forge ahead, and continue to forge ahead towards the goal of high-quality development.
